How an investor thinks and feels matters
| "A good financial advisor is part economist, part psychologist" |
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| How an investor thinks and feels — not just about money but also about nearly every human experience — is increasingly marketed as something that can be monetized, for the benefit of both clients and advisors. And the means for doing so are multiplying. | As a cottage industry of tips about the behavioral finance field springs up, Financial Planning talked to three leading experts about the impact on wealth management. | UNLOCK ACCESS | Subscribe today and save 20% with an introductory rate |
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