Threads hype slams into reality, one data point at a time

Repeating ads is a technology issue that results in wasted impressions for advertisers and unhappy audiences for platforms. And when it comes to streaming, oversaturation is the norm. New research from Nexxen and Magna Media Trials shows that 87% of viewers say they see too much of the same ad. The result often leaves a lasting impression, but for all the wrong reasons — it became disruptive or annoying and not a reason to buy. Learn how repeating ads affect viewers, brands and platforms. Download the latest research study performed in partnership with Magna Media Trials.