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| Top Stories |  | | Ivy Liu |
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| | | | | Trainspot is launching a two-sided marketplace to help people monetize their IP and help companies source data for AI applications. | | |
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howdy! | | | | | Lehrfeld has a background in media buying, switching to selling media after a 25-year-run and giving him experience on both sides of the aisle. | | |
| | | | | With more people streaming TV content than watching linear TV, CTV’s targeting and reporting tools are making broader TV campaigns more efficient. | | |
howdy! | | | | | Brands are readying their gift guides and haul and unboxing social marketing content for the holidays, while watching old-school marketing tactics like catalogs closely and potentially putting a bit less emphasis on e-commerce. | | |
| | | | | While contextual advertising is rising in popularity, it is often limited in scale and constrained to more obvious placements. | | |
howdy! | | | | | the latest version of Adelaide’s AU attention metric was developed in partnership with a variety of publishers (including the New York Times Co. and The Wall Street Journal) after Adelaide rolled out a publisher product earlier this year. It’s also using outcome data from the company’s acquisition of data firm Rita earlier this year. | | |
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| | | | | As marketers face numerous changes, they’re scrutinizing their DSPs to determine whether those current solutions will help them build for the long term. | | |
howdy! | | | | | As creators have become more important for politicians, marketers and agency execs have to navigate the ripple effects of that shift, namely that it’s more likely for creators to be talking about politics or sharing political views in some way, especially in the coming week. | | |
howdy! | | | | | Now, as the dust settles, concerns about advertising on the platform remain unresolved. | | |
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