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This Simple Insight Led Droga5 to Make Hillary Clinton's Best Ad of 2016 Kevin Brady on his political passion project, and his 3 favorite ads ever By Tim Nudd brightcove.createExperiences();
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Creating a Ripple Effect Is Key for Branded Stories to Swim, Not Sink How to make an impact By Shannon Pruitt In September, I was thrilled to participate in an Advertising Week panel with esteemed Adweek editorial director James Cooper and some of the storytelling industry's best and brightest. The topic? "It's ...
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Why Rachael Ray Cooked Up a Batch of Home Furnishings She Actually Designed Herself No 'name slapping' for this celebrity chef By Robert Klara Ten hours into one of her 19-hour days, Rachael Ray has just wrapped up a late-afternoon taping of the syndicated cooking show that bears her name. For the last hour, she has calmly presided over a stove top full of ...
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Could Blind Hiring Be the Solution to Increasing Diversity at Agencies? FCB and DDB weigh in By Katie Richards In September, HP sent a letter to its agencies asking for a detailed plan on how each would up its diversity quotient within 12 months. A month earlier, General Mills had mandated its agencies to have at least 50 ...
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This Christmas Ad From Australia Takes Perhaps the Dimmest View Ever of Horrible Americans Meet the Tinkletons (or really, don't) By Angela Natividad Last year over the holidays, Australian grocer Aldi released a brutally honest ad about the stress people endure to make around-the-table magic happen. This year, it's focusing on a very different ...
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This Ad's Love Story Between a Mermaid and a Sailor Ends With Quite a Lovely Twist A twisted take on The Little Mermaid By Angela Natividad Remember those sailor stories about mermaids who drag drowning men to their doom? In this creepy—yet charming!—little piece of work, the National Maritime Rescue Organization tells just that tale ... from ...
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Corona Urges Mexicans to Smash Walls, and Not Just Trump's, in Ad Timed to the U.S. Election Diego Luna stars in fun, frenzied spot By David Gianatasio As Election Day arrives in America, Corona riffs on Donald Trump's vow to build a wall along the southern border in this extravagant 90-second film for the Mexican market, created by Leo Burnett.
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