CANNES, France--A fascinating, disturbing campaign from Circus Grey Peru has swept gold Lions across three categories here in Cannes this week, and has a good shot at the Grand Prix for Good, by hacking pop music to deliver a bracing message about violence. The agency, on behalf of a nonprofit called Vida Mujer, partnered with...
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Brand Marketing Daily
June 22, 2017
The top trends and topics for marketers
Circus Grey Peru's stunning work with Diego Dibos
By Tim Nudd
CANNES, France--A fascinating, disturbing campaign from Circus Grey Peru has swept gold Lions across three categories here in Cannes this week, and has a good shot at the Grand Prix for Good, by hacking pop music to deliver a bracing message about violence. The agency, on behalf of a nonprofit called Vida Mujer, partnered with...
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David Kolbusz unpacks his latest Lion winner
By Tim Nudd
Promoted Content by Verve
Uncover context for better campaign relevancy
McCann's Tali Gumbiner and Lizzie Wilson come to Cannes Lions
By Tim Nudd
Orange wins gold in Cannes as brand rides a social phenomenon
By Kristina Monllos
Company has balanced its leadership teams
By Kristina Monllos
CANNES, France--The ad world isn't doing enough to improve the diversity of marketing teams and that's something that HP CMO Antonio Lucio wants to change. "If I could point at one thing that is getting in the way of real progress in our industry, it's the lack of diversity," said Lucio during a video interview...
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But their mothers' dedication to work inspires them
By Kristina Monllos
CANNES, France--It's no secret that advertising can be a grueling job with long hours and impossible deadlines. But how does that world look to the children of creative leaders in the industry who are also mothers? That's what Goodby Silverstein & Partners' CCO Margaret Johnson, Design Army co-founder and CCO Pum Lefebure, and Leo Burnett...
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Global CMO Andrew Clarke also zeros in on purposed-based creative
By James Cooper
As brands' call for transparency nears a crescendo, Mars global CMO Andrew Clarke is looking for something even more tangible--evidence. For Clarke, as the media and marketing landscape becomes increasing crowded with messaging, having that proof of performance, as well as concept, has become the corner stone of the Mars branding architecture that also helps...
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Advertisers spent $35 million on placement for new ads during the tournament.
By Erik Oster
The U.S. Open golf championship truly drove ad spending on new broadcast spots last week. Not only was the broadcast the top destination for new ads, but Kantar Media's list of the top five spenders on national broadcast placement for new creative includes four U.S. Open sponsors and the USGA, which stages the tournament. Spending...
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All eyes are on Snapchat at this year's festival
By David Griner
CANNES, France--Snapchat, already one of the most visible brands at this year's Cannes Lions thanks to its towering Ferris wheel at the festival's entrance, is also catching the eye of jurors for the design of its Snap Spectacles. The wearable today won three gold Lions, with two in Product Design and one in Design. It...
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AP Thailand and CJ Worx win big at Cannes
By Katie Richards
CANNES, France--Thailand won its first Grand Prix award ever tonight, thanks to a campaign from property development company AP Thailand and digital ad agency CJ Worx. The campaign is called "The Unusual Football Field" and the idea is simple. In the heavily populated district of Khlong Toei in Bangkok, the agency took any empty spaces,...
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