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Ad of the Day: This Remarkable Ad About Loneliness Rejects the Future of Robot Caregivers French spot strives for a human connection By Angela Natividad If you're gnawing at the bit for the return of Black Mirror, you'll find brief gratification in "BEN (Bionically Engineered Nursing)," an ad that offers a brief glimpse into the world of a woman and ...
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Ubisoft Worked With Facebook to Uncover and Target 3 Different Types of Video Gamers Insights drive TV creative, too By Lauren Johnson To launch the upcoming game Tom Clancy's Ghost Recon Wildlands, video game-maker Ubisoft is leaning heavily on Facebook to target ads at specific types of gamers. While that fact alone isn't very interesting, ...
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Political Campaigns Need to Embrace Digital Media, If They Haven’t Already Pandora exec points out it's not the 2000s anymore By Sean Duggan Political ad spending is like a river, but many campaigns continue to falter by swimming against the current.
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Zambezi's Strategy Chief Looks Back on Her First Year on the Job Kristina Jenkins is overhauling old brands and ideas By T.L. Stanley Specs Current gig Chief strategy officer, Zambezi Previous gig Culture intelligence officer, mcgarrybowen Twitter @KJxCulture Age 42
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This Voter Registration Chatbot From R/GA and the Ad Council Is Removing a Barrier to Voting Facebook is donating free media By Marty Swant The Ad Council has taken on quite an array of issues. The Chicago-based nonprofit has used all types of media to create campaigns to combat sexual assault, hunger, floods, bullying and drunk driving. It's also ...
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Negative Chatter About Samsung Shot Up After the Galaxy Note 7 Debacle Social data shows 186 percent jump By Lauren Johnson Samsung has a brand emergency on its hands. After weeks of reports that its flagship Galaxy Note 7 phones were catching on fire from overheated batteries, the brand ceased production of the phone Sunday.
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How Actor Matt McGorry Became an Advocate for Gender Equality on Social Media Plus, the activists he considers must-follows By Emma Bazilian Specs Name Matt McGorry Age 30 Claim to fame Stars as Asher Millstone on ABC's How to Get Away With Murder (Thursdays, 10 p.m.); played John Bennett on Netflix's Orange Is the New Black Base Los ...
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