🛋️ This online brand made the leap into retail. Here’s how.

From clicks to bricks

In 2020, Frédéric Aubé set out to challenge the one-size-fits-all nature of furniture with his modular furniture brand, Cozey. With simple, easy-to-assemble pieces that fit into smaller spaces, Cozey took off, generating millions in revenue over its first few years. The next step for Frédéric and Cozey was to take the brand’s direct-to-consumer furniture-in-a-box concept into a retail space, allowing prospective and returning customers to touch and test the furniture before buying it.
But it’s never as easy as finding a space and opening your doors. The team at Cozey let Shopify follow its progress, opening up about the milestones and challenges they experienced, for this special Shopify Masters podcast miniseries, Road to Retail.
Inside, you’ll learn about: