| Happy Friday! Today we look at Customer Data Platform provider BlueConic’s new eBook — What is A CDP? And What Isn’t a CDP? — which is aimed at helping marketers understand the role of a CDP in the larger martech stack. BlueConic writes, “Other systems — particularly marketing cloud suites — claim to provide the ‘360 degree’ view of every person in one’s martech ecosystem. But only the CDP offers a complete picture of prospects and customers — and in a single UI.” Also, COVID-19 has shifted all facets of consumer life. Markerly’s co-founder Sarah Ware looks at how brands can pivot their strategies to gain back new customers and keep the old. She writes: In order to win back former customers and retain new ones, brands must adapt promotional strategies to be more engaging and genuine and cater them to their desired audiences and the platforms these users are found on. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
