After building itself up largely by acquiring sites aimed at women, Bustle Digital Group is staking the next phase of its growth on tech and news sites.
| Bustle Digital Group is staking the next phase of its growth on an expansion into new verticals and plans to incorporate technology acquired this spring into the rest of its portfolio, as growth in the older parts of its portfolio begins to slow down. Read more below. Bustle Digital Group is expanding into new verticals: it's latest being tech news site Input, due for launch in November. In the latest Digiday podcast, Bloomberg Media CEO Justin Smith says publishers must face the reality that the digital media businesses are likely to be smaller than once imagined. Germany's Burda Media trimmed a quarter of its ad impressions across eight sites, generating an average of 38% year-on-year lift in digital ad revenues. Masterclass has been working with Amazon for the last two months to test out audience segments through Amazon’s DSP. Other things to know about Apply to join the Digiday Research panel for exclusive access to industry research and analysis in exchange for participating in surveys. All survey responses are anonymous. Gaming app publishers have long treated ads as a necessary (and disruptive) evil. To keep users engaged, many publishers and developers are now turning to interactive ad formats that are games in an of themselves. Sponsored by Facebook. | | |
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