| You know what the secret to building a successful business is? Believe it or not, it isn't the product your sell. It's not the service you offer. It's not your logo or your website design or your social media marketing. It's not even your mission statement. It's your story. On this episode of ETR Radio, I'm excited to spend time with one of the best copywriters I know, Nate Rifkin. Nate has brought in more than $20,000,000 in sales from his campaigns over the last 10+ years, and that number is growing by leaps and bounds every day. Nate shares a lot of wisdom about copywriting with me on the show, but at the heart of it all is storytelling. He reveals... Where the best marketing stories come from What kind of language you should use to connect with your customer When to be aggressive, and when to let the story do the talking How top copywriters use failed products to craft profitable campaigns What a the most compelling hooks looks like And since this episode is all about storytelling, Nate and I volley a few amusing anecdotes, too. If you're looking for some insight on how to really connect with your prospects, your customers, and your community, then you're going to want to listen to this episode—and come back to it in a few months when your copywriting gets stuck in a rut. >>> Listen to episode 63 of ETR Radio now. —Jeff Steen, Editor @ Early to Rise | 