Without geographic restrictions, agencies could cast a wider net while hiring and find candidates of more diverse backgrounds.
| There were some bumps in the road as agencies transitioned to a life of remote work. But that transition could have a profound impact on the kinds of people agencies hire, which should help them make progress in their effort to diversify their staffs. Read more below. The move to a fully remote work culture has already compelled some agencies to try out new recruiting and talent strategies. It’s the first of several steps that has some people feeling optimistic. The diversity issues plaguing the media industry can be found on the lot of any video production. In response, entertainment companies are doing things like conducting content audits and setting quarterly and annual diversity targets, with an eye toward improving diversity inside and out. Like so many other categories, fashion ad spending plummeted in the early days of the coronavirus. But in the past two months, digital spending in particular has come back to life. The latest installment of our Confessions series examines the “terrifying” prospects laid-off creatives are facing, as the media industry continues to struggle. Other things to know about Deep Dive: Adapting programmatic strategies for the new normal helps prepare you for the rapidly changing programmatic landscape with on-demand video, slides and analysis from our recent Programmatic Marketing Summit LIVE. Learn more and purchase access here. As the 2020 elections kick into high gear, many brands are struggling to block fake or misleading political ads — and to preserve their own reputations in the process. Sponsored by GeoEdge. | | |
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howdy! | Sponsored by Sharethrough | | How to demystify SPO: Five simple steps for more effective buys | | As pandemic-related shifts in buying behavior squeeze brands’ revenue, advertising ROI is more critical than ever. But even before the current era, marketers have often neglected to take basic housecleaning steps to strengthen their investments — or they’ve assumed those steps were already being taken, and haven’t comprehensively audited their supply path in some time. | | |
howdy! howdy! | Sponsored by GumGum | | Video: As video ad opportunities expand, experts say format innovation must keep pace | | For publishers and advertisers, everything is video — it’s everywhere and vital to every site. But when it comes to video ads, it’s a struggle to inspire users rather than annoy them. Now, in interviews with experts at Pinterest, The Martin Agency and GumGum, learn about innovative, less-interruptive ad formats that bring content, advertising and user experiences into sync. | | |
howdy! howdy! | | | ‘We need to be ready to help’: LION Publishers head Chris Krewson on assisting the local news industry | | The coronavirus recession hit the local news industry at a time when it hadn't even recovered from the previous crisis in 2008. "We're certainly coming up on or in the middle of something even bigger," Lion executive director Chris Krewson said on the Digiday Podcast. "So I don't see much hope of them recovering from this one either." Krewson obviously isn't rooting for a slow recovery, even as he predicts one. "That's what we've identified as the trend that we need to be ready to help on," he said. |
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