Marketing organizations are bound to change as more AI tools are used to automate specific functions. Today, contributor Jim Ewel explains why he thinks this change could give new importance to marketing generalists. Whether or not you identify as a generalist, it’s an interesting thought experiment about how future marketing organizations will take shape.
But what if the wholesale automated enterprise doesn’t materialize in just the way that some of the most bullish AI advocates envision? Well, that could lead you to the trough of disillusionment, or at the very least, the brink of the trough. Editor at large Kim Davis and Infobip’s Ivan Ostojic walk us back from the brink with a clear-eyed discussion about ambitious AI use cases and where they can go off the rails.
Also, managing editor Constantine von Hoffman brings us news from HubSpot’s earnings and a roundup of the latest AI features and updates.
Chris Wood
Editor
