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| Adfreak | June 14, 2017 | | Today's highs and lows of creativity |
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The Year’s Most Expertly Choreographed Ad Has a Delightful Ending That Explains Everything A brilliant mathematical demo By Tim Nudd Here's a commercial that should undoubtedly charm the Film judges at Cannes. It's a spot out of Japan by agency Mori Inc., featuring incredible mathematical choreography by Furitsukekagyo air:man. Trying to figure out what's going on is half the fun, so we won't spoil who the advertiser is, or what they're selling. But stick with...
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| Promoted Content by Adweek Audience Targeting Guide | | |
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This KFC Chicken Sandwich Is One Step Closer to Boldly Going Where None Has Gone Before It's not quite Stratos, but... By Angela Natividad This takes "rising above the noise" to a whole new level. KFC and agency Wieden + Kennedy have revealed more about their plan to launch the Zinger sandwich to the edge of space, announcing a partnership with space flight experts World View. Here's the latest promo video, in which the Zinger gets strapped into its...
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Jonathan Goldsmith Hits the Harder Stuff in Booze Campaign That Looks a Lot Like Dos Equis He doesn't always drink beer, after all By Tim Nudd Jonathan Goldsmith, the longtime Most Interesting Man in the World for Dos Equis, who retired from the role last year, is back in a new alcohol campaign. And this time he's hitting the harder stuff. Astral Tequila, part of the Davos Brands portfolio, released the teaser ad below on Wednesday morning, featuring Goldsmith having a...
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18 Top Creative Leaders Whose Ads Are Breaking Through Into Culture Meet some of the U.S.'s top ECDs and GCDs By Tim Nudd Lane Bryant's #ImNoAngel campaign. Werner Herzog's internet documentary Lo and Behold. The unsmuttifying of Carl's Jr. The tireless pursuits of IBM's Watson. The executive creative directors and group creative directors--and creatives of comparable rank--on the list below helped make all the work above, which has gone well beyond the confines of the ad world and...
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15 Chief Creative Officers Who Are Inspiring the Advertising of Tomorrow Cutting-edge work from some of the industry's top veterans By Tim Nudd World-class creatives often get further and further from the work as their career progresses. But the 15 below--all holding the title of chief creative officer, or comparable rank--remain in the trenches, close to the cutting-edge work their companies are producing. Read more below about the galvanizing creative chiefs at a variety of U.S. agencies, from...
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25 Brilliant Ad Campaigns That Will Win Lions in Cannes Pre-festival favorites, from Fearless Girl to Louise Delage By Tim Nudd One bronze statue will be chasing lots of gold ones on the Croisette next week, as McCann's Fearless Girl enters the Cannes Lions festival as a heavy favorite for hardware. But it's hardly the only brilliant work that will be jostling for attention in the jury rooms. Leo Burnett is out with its 30th annual...
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Adweek’s Creative 100: The Names You Need to Know Right Now in Marketing, Media and Tech Get to know 2017's most innovative professionals By Tim Nudd Daring and surprising. Those adjectives, more than any others, describe the work of the honorees on Adweek's third edition of the Creative 100, our annual list celebrating masters of creativity across advertising, branding, media, technology, pop culture and more. Beginning with our cover star--stand-up comic, actor, writer and podcast host Kumail Nanjiani--we looked for subjects...
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