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This Bulletproof College Apparel Will Be Useful in States That Let Students Carry Guns FCB's gag campaign tackles a deadly serious topic By Gabriel Beltrone College students in states that allow guns on campus don't need to worry about getting shot, thanks to a new line of school-spirit body armor. That's the deliberately jarring, absurd premise of a new gag campaign from FCB New York for University of Texas student protest group Cocks Not Glocks--famous for waving large dildos at...
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This 130-Year-Old Dance Wear Brand Is Now an Online Publisher Capezio's Dance.com aims to cover dancing in all its forms By Robert Klara Years ago, amid the mad scramble for domain names, Capezio decided it might be a good idea to buy Dance.com. The move made sense. Capezio is, after all, the leading manufacturer of dance clothing, footwear and accessories. But the New Jersey-based brand didn't end up doing much with its new domain. The company's namesake site,...
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Prudential’s New Podcast Chronicles Everyday Acts of Bravery Part of the brand's ongoing content initiatives By Christine Birkner Prudential is jumping into the branded podcast fray by chronicling everyday acts of courage. Life insurance is there for you during life's big moments, like having kids or choosing to retire. So, the brand's new podcast series, "Everyday Bravery," is comprised of eight 30-minute episodes featuring real-life stories of people navigating scary situations on a...
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Why These Ad Students Are Really, Really Obsessed With One Droga5 Exec in Particular The creepier way to land an internship (or not) By T.L. Stanley You're an aspiring ad maven looking for a big break, or at the very least, somewhere to hang your hat and make a mark this summer. What do you do? Work like a dog? Outsmart your competitors? Get your portfolio in order? Well, if you're a couple of Miami Ad School students in New York,...
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Staying Small Helps This Startup Agency Snag Partnerships With Athletes, Celebs and Influencers JohnXHannes works with everyone from John Malkovich to Google By Tim Nudd Much like John Malkovich, the star of the Super Bowl ad they made for Squarespace, John McKelvey and Hannes Ciatti--eponymous leaders of New York startup agency JohnXHannes--are multifaceted makers. The Australia-bred ex-Droga5 pair launched their shop, which they call a "creative collective," in early 2016. They're committed to keeping the core team small--it's just the...
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How to Manage People and Your Own Career: 4 More Top Creatives Tell Us the Best Advice They Ever Got Jan Jacobs, Margaret Johnson, Brent Choi and Kevin Brady weigh in By Tim Nudd Managing the work is one thing. But eventually you have to start managing people, as well as your own brand in the marketplace. What then? Our video series "Best Advice I Ever Got" continues today with four more top creative directors--Jan Jacobs, Margaret Johnson, Brent Choi and Kevin Brady--revealing the best tips they ever got...
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Forget Burger King’s Google Home Gag. Here’s the Real Way to Win Voice The emerging tech deserves more than a gimmick By Greg Hedges Maybe it's spring fever? Mercury in retrograde? Whatever the case, Punxsutawney Phil couldn't have forecasted the self-serving brand decisions we encountered this April. But in a technological sense, the latest misstep was distinctive. A Burger King ad targeting Google Homes across the country--triggering devices to spew burger facts from Wikipedia--marked the first time a brand...
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