Selecting which probiotic strain to include in your new product is critical. Successfully launching and/or growing a probiotic brand requires a thorough understanding of the entire probiotic development process. It can be overwhelming. So, if you’re not a probiotic-ologist, where do you start?

Join us on Tuesday, August 15, for a webinar that will share key points to consider when developing and launching probiotic products.

Agenda:

• Tips to help navigate the dynamic dietary regulatory landscape
• Positioning your band for future growth, acquisition, and retail acceptance
• How to best use results from clinical trials to guide benefit statements and deliver on consumer expectations
• A sneak peak at new consumer research insights from a recent survey about probiotics