| | | | | This Agency Used a Weather Balloon to Fly Nike’s New Vapormax Shoe Into Space Space150 pulled off the stunt in just a weekend for Air Max Day By Marty Swant Over the weekend, one agency gave Nike's newest product a bit of extra air. To celebrate the release of Nike's new Vapormax (and the 30th anniversary of the Nike Air Max), Space150, one of Nike's digital agencies, attached one of the shoes to a weather balloon and sent it straight into the stratosphere. After working...
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| | | | | | | | Twitter Is Gathering User Feedback About a Possible Subscription Model Perhaps a souped up TweetDeck? By Marty Swant Twitter is considering building a subscription-based product for some users, a move that could potentially give the platform more revenue while adding more tools for its stagnant user base. Today, Twitter confirmed it's conducting a survey to see if users are interested in a "new, more enhanced version of TweetDeck"--Twitter's dashboard for posting and monitoring...
Read more » | | 8 Digital Marketing Stats From This Week That Caught Our Eye Checking in on college hoops, Snapchat, Instagram and iHeartRadio By Christopher Heine There's been a ton of research come out this week around social media marketing and mobile topics. Check out the eight digital marketing stats this week that grabbed our attention. 1. Snaps first According to research by student loans company LendEDU, 58 percent of the 9,381 millennials it polled said they typically open up a...
Read more » | | As YouTube Faces Criticism Over Ad Placement, TV Networks Vow Not to Repeat Its Mistakes NBCUniversal and Sky weigh in at Adobe Summit By Marty Swant Television networks are increasingly betting on a future filled with programmatic advertising, and while Google continues to face criticism over where it displays brands' ads on YouTube, some TV execs say it could remind marketers to seek safe inventory. It's been less than a week since YouTube started facing mounting criticism over brands' ads appearing...
Read more » | | | | | Adobe and IBM Are Rolling Out More Artificial Intelligence Tools for Brands The companies both unveiled updates this week By Marty Swant At the Adobe Summit this week in Las Vegas, Adobe unveiled the latest suite of updates for Sensei, the company's platform for artificial intelligence that competes with IBM's Watson and Salesforce's Einstein. The updates, which include an expanded partnership with Microsoft to pull the Microsoft's CRM data into Adobe's cloud, could help marketers improve spending...
Read more » | | Marketing Groups Applaud Senate Vote That Could Let ISPs Sell Consumer Data Without Consent The controversial move would strengthen online ads By Christopher Heine The United State Senate voted today to repeal regulations that forbade an internet service provider from selling users' data without their permission, representing a victory for Verizon, AT&T, Comcast and other broadband services. Digital advertising and marketing players also probably won--especially if the House of Representatives passes the bill and sends it to pro-business President...
Read more » | | Facebook’s Head of Advertising Says Purpose-Driven Marketing Won’t Slow Down David Fischer talks the future of social and video at Adobe Summit By Marty Swant Facebook's head of advertising said he expects more marketers to join the trend of purpose-driven marketing, following a series of Super Bowl spots that went beyond cute dogs in favor of more meaningful messaging. Speaking today at the Adobe Summit in Las Vegas, David Fischer, Facebook's vp of advertising and global operations, said he hopes...
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