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This Agency Created a Deck of Cards That Helps Solve Workplace Conflicts and Spark Conversations Sub Rosa tested its Questions & Empathy game on Eileen Fisher employees By Katie Richards Strategy and design agency Sub Rosa thinks it has a solution for any internal conflicts your company may be facing with clients--and the key is a special deck of cards. Beginning this week, Sub Rosa will sell sets of the cards called Questions & Empathy online and in its New York store (where it is...
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Ogilvy & Mather North America Vice Chairman Chris Wall Dies at 61 Copywriter led campaigns for Apple, IBM and Microsoft By Patrick Coffee Chris Wall, a 35-year veteran of the advertising industry who spent the past two decades with Ogilvy & Mather, died Tuesday night after a brief battle with cancer. He was 61. "Chris Wall died last night, and all of us who loved him are hurting beyond belief," wrote his longtime creative partner and Ogilvy executive...
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Agency Mergers and Acquisitions Have Declined in 2017, With a 2-Way Race Between WPP and Dentsu Outsiders like Yelp and Domino's Pizza join the game By Patrick Coffee The ad industry's biggest names aren't spending quite as much on mergers and acquisitions this year as they were in 2016. That's the top takeaway from international consultancy R3's latest report on the state of agency M&A for the first four months of 2017, a period during which the total value of related deals dropped...
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In Its First Earnings Report, Snap Says It Made $150 Million During the Year’s First Quarter CEO calls out Instagram for 'growth hacking' By Lauren Johnson Snap reported its much-anticipated earnings for the first time today and offered investors and advertisers a look under the hood of its current business and long-term strategy. Snap reported $149.6 million in revenue during the first quarter, down slightly from Wall Street expectations of $159 million. To compare, Snap made $165.7 million in revenue during...
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Nearly a Third of Streaming Service Trials Result in a Paid Subscription New study reveals consumers are buying into OTT By Chris Ariens New research shows 32 percent of free trials for streaming services end in a subscription. That's good news for Hulu and YouTube as they launched skinny bundle streaming services in the last month, which followed the launch of DirecTV Now late last year. "Free OTT trials are effective in converting a sizeable portion of trial...
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After an 8-Month Search, Fox Networks Group Taps Joe Marchese as Ad Sales Chief He replaces Toby Byrne, who stepped down last September By Jason Lynch Fox Network Group's search for Toby Byrne's replacement, which took nearly eight months, has finally ended--less than a week before Monday's upfront event. After casting a wide net, the company selected the candidate many buyers assumed would get the job from the start: Joe Marchese, its president of advanced advertising products. As president of advertising...
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Here’s Why Advertisers Should Target Dads With Digital Videos Before Mother’s Day Emotional spots are especially effective By Christopher Heine Mother's Day advertising pushes have been in full force before the third largest retail holiday in the U.S. occurs on Sunday. Speaking at the Interactive Advertising Bureau's annual Digital Content NewFronts insights luncheon on Wednesday, Devra Prywes, svp of marketing and insights at Unruly, offered a few statistics that show digital video may be the...
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