Can an ad be evil and still be good? Because a recent 6-second promo for horror movie The Nun was rightfully pulled from YouTube for being too shocking. But at the same time, as ad trickery goes, it's pretty brilliant. The "shocking" nature of the ad wasn't centered on graphic content, but rather on the...
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August 17, 2018
Morning Digest
What marketers need to know today
This Ad Tricked Viewers Into Turning Up Their Volume, Then Scared the Crap Out of Them
Brand Safety Concerns Come to Twitter as Sponsored Tweets Run on Profiles Selling Illegal Drugs
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Tracking This One Key Metric Will Transform Your Mobile Marketing Performance
Why Thursday’s Free Speech Editorials Represented a ‘Moment’ for the Media
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Aretha Franklin Was a Pioneer of Pop Culture and an Advertising Icon for 50 Years
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