Thinking dynamically in the face of crisis; moving from tactical to strategic storytelling

Harris goes positive, while Trump goes dark on build up to Election Day

Also: Comms must prepare for economic changes under next prez; Lyft, Uber build goodwill with customers through discounted rides to polls.

What it takes to move from tactical to strategic storytelling

Because narratives are more powerful than stories.

Adjacency and ripple effects: Thinking dynamically in the face of crisis

How to think about crises—whether they're yours or that of another organization.

The Scoop: Trump garbage truck aims to rile up fanbase ahead of election

Highlights from Ragan’s Top Women in Marketing Awards luncheon

The class of 2024 featured leaders from a wide range of industries.

How I Got Here: SalterMitchell PR President Heidi Otway on championing authenticity

Heidi Otway shares why you should ask questions and not be afraid to ask for help.

How to capitalize on an influencer’s trust with users

Limiting product exposure to 3 times a day, on-brand products can cut down on influencer fatigue.

By the Numbers: The bleak state of local news – and a few bright spots

Local news remains an important option for many PR campaigns.

The Scoop: CNN sends clear message that it won’t allow hate speech on air

Also: Starbucks faces hard sell on RTO policy; Prime could become boycott topic after Washington Post endorsement snub.

Generative AI is the creative colleague you’ve been waiting for

You can accomplish more together.

Member Content

PRing the PR: Use flash reports to highlight successes

These concise reports serve as a table-setter for more robust campaign analysis down the road.

Rebranding relevance: How PR can breathe new life into tired brands

Communicators need to stay on top of trends to keep brands fresh.

New social media features and updates to know this week

Updates from YouTube, Meta and more.

The Scoop: The comms decisions that went into Washington Post’s non-endorsement disaster

Plus: Puerto Rico insults rock the race; the cottage industry of avoiding DE&I backlash.