Thinking CDP? Keep these things in mind Customer Data Platforms (CDPs) can help you develop a better understanding of your customers. So what should you know when you’re looking for one?
ClickZ Daily: February 14, 2020 |
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| Happy Valentine’s Day! Thinking of getting into a new relationship with a new Customer Data Platform (CDP)? Then we have a great ‘how to’ from Exponea’s Technical Content Specialist, Jordan Torpy. From ease of use to potential ROI, Jordan looks at the things to look out for when seeking a new platform. Also, as ad buyers are falling out of love and decreasing or eliminating their spend in open auctions on ad exchanges, Xaxis’ Daniel Macdonald looks at the benefits of contextual targeting. Today, advertisers use sophisticated linguistic-analysis technologies to find relevant content at not only the domain, section and sub-domain levels, but also by page and even keyword. By operating at the page and keyword levels, contextual targeting technologies can surface new inventory on pages that would have previously been shunned. Also ICYMI: Habu, a marketing data operating system, raises $15 million in Series A funding to unify customer data without a CDP. AdQuick.com, the OOH advertising software company, announced the close of a $6 million series-A funding round, bringing total funding to $9.4M. PredictHQ, the demand intelligence company, announced $22 million in Series B funding led by Sutter Hill Ventures and joined by existing investors. Databook, the AI-powered, enterprise customer intelligence platform, announced the company has secured a $5 million seed round led by Threshold Ventures. Domo launched the next generation of the Domo Appstore including a new collaboration with Amazon Web Services (AWS) designed to help customers modernize any business process and get BI leverage at cloud scale in record time. |
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Data & Analytics Jordan Torpy Customer Data Platforms (CDPs) can help you develop a better understanding of your customers. So what should you know when you’re looking for one? |
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Data-Driven Marketing Daniel Macdonald Xaxis' Daniel Macdonald looks at the benefits of contextual targeting, as ad buyers are decreasing or eliminating their spend in open auctions on ad exchanges. Read more |
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| Digital Advertising Robert Rothschild Smartly.io's VP of Global Marketing, Robert Rothschild, discusses how story ads are creating new opportunities for social advertisers. Read more |
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| Data & Analytics Dietmar Rietsch Dietmar Rietsch, CEO of Pimcore, outlines six principles that make up an effective product information management (PIM) strategy and why it’s crucial to compete in the digital age. Read more |
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| AI Neil Hammerton Natterbox’s CEO, Neil Hammerton explores AI’s growing role in the future of communication, particularly how companies can strike the right balance between humans and machines. Read more |
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| Emerging Technology Barry Levine Here are three tech platforms that have developed experiential technology to connect brands to their consumers by embracing mobile interactivity within restaurants, venues and stadiums. Read more |
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Digital Advertising By its emphasis on audio alongside visual cues, Toonimo grants companies the excellent tool to connect with their customers. Download now |
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| Digital Marketing Companies with a major focus on e-commerce are capable of testing the market to sell directly to Japanese consumers and companies in a simple and streamlined way. Download now |
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