BuzzFeed’s acquisition of HuffPost will give it access to an older, more affluent cohort, potentially bolstering its news and commerce businesses.
| This week, BuzzFeed acquired something that has grown increasingly important to them — access to an older audience via HuffPost. In an all-stock transaction, BuzzFeed announced it was acquiring HuffPost from Verizon Media Group and Verizon Media Group will become a minority owner of BuzzFeed. The partnership also gives BuzzFeed a direct pipeline into a larger, loyal base of older internet users who can complement and diversify BuzzFeed’s referral traffic footprint, particularly for its news and commerce content, the latter of which has shown strong growth through this turbulent year. Read more below. BuzzFeed's acquisition of HuffPost will give it access to an older, more affluent cohort, potentially bolstering its news and commerce businesses. Ad buyers are rolling out ads touting Black Friday and Cyber Monday deals earlier than ever this year, with some posted on platforms like Facebook and Instagram just days after the 2020 presidential election. Quartz's co-creator and new owner Zach Seward sees nothing but upside possibility in retooling the digital publishing brand with a vision to harmonize subscriptions and ad sales. For Digiday+ members, in the five days following Thanksgiving, there's usually a wave of retailers offering anywhere from 20% to 50% off of their products. This year, that wave will feel more like a never-ending tsunami. Other things to know about The Future Leader Awards will recognize the next generation of leaders across media, marketing, fashion, beauty and retail. Learn more about the different categories and submit today to save on entries. In the post-cookies era, Google’s Privacy Sandbox and email identity solutions are two key initiatives that will help publishers maintain ad revenue. Download this guide to learn more. Sponsored by CafeMedia. | | |
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howdy! | Sponsored by Revcontent | | In the age of COVID, vendors put favorable terms on hold | | Over the fall and summer of 2020, many publishers were forced to accept unfavorable deal terms with their ad vendors. But now, as publishers begin to seek better contracts, some are looking past the most dominant vendors in the market. | | |
howdy! howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | DTC brands aren't feeling the Black Friday pressure | | In the five days following Thanksgiving, there’s usually a wave of retailers offering anywhere from 20% to 50% off of their products. This year, that wave will feel more like a never-ending tsunami. | | |
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