| "Our direct-sales team doesn't want us to be transparent in how we sell programmatic." In the latest installment of our Confessions series, a programmatic specialist at a legacy media company discusses why the company's direct-sales team clashes with the programmatic department. The Guardian continues to experiment with virtual reality despite its limited commercial opportunities. The publisher has consolidated its nine VR experiences into its Guardian VR app and sent out 100,000 Google Cardboard headsets to make the content more accessible. Vanity Fair's blog, the Hive, has created a personalized email newsletter product that allows readers to follow 150 specific power players in politics and business. Nearly 36,000 people have signed up for the emails since launch in March, with most users following one or two people. "Be dependable and show up": Katrina Craigwell, GE Digital's head of marketing innovation, discusses what she learned from being fired from a retail job in the latest Starting Out episode. From Glossy: Instagram's algorithm is designed to obscure promoted posts, but companies like Authentic Brands Group, which owns 29 brands including Juicy Couture, are devising tactics to outsmart it. Next week: Join big agency players like BBDO, Essence, Havas and much more at the Digiday Agency Summit in Charleston, South Carolina to discuss how the modern agency will be built. Reserve your spot to join us from Oct. 23 - 25. |
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| Ross Benes Direct-sales reps at a legacy media company fail to understand ad tech, so they worry that programmatic will cannibalize their revenue. |
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| Lucinda Southern “The Guardian is showing the brand community and viewers that it's looking at journalism in new ways, finding new hooks.” |
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| Sponsored Content Alliance for Audited Media Losses from digital ad fraud can be measured in billions of dollars annually, and the current supply chain structure makes it easy and attractive for bad actors to commit ad fraud. Marketers, agencies, publishers and technology suppliers can reclaim trust, and revenue by confronting three hard truths about ad fraud. Sponsored content by Alliance for Audited Media. |
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| Max Willens A new follow feature on the site allows readers to sign up for customized emails that deliver information about specific public figures. |
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| Shareen Pathak “If we're going to drive some value from somewhere, like maybe a paycheck, then show up.” |
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| Sponsored Content Experticity Consumers' trust is shifting away from key opinion leaders and celebrities who hawk products for cash and towards knowledgeable experts they trust. Join Kevin Knight, the former head of creative and brand strategy for Pinterest and current CMO of Experticity who will discuss the history of how this shift has happened, along with how we can fix it. Sponsored by Experticity. |
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| Sponsored Content Taykey Nearly 90 percent of marketers feel forced to choose between developing quality or scale in a programmatic environment. But how do you achieve both quality and scale without having to compromise one for the other? Get the report. Sponsored by Taykey. |
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