Two years in: What Bleacher Report has learned from Snapchat Discover, Conde Nast sees commerce opportunities in branded subscription boxes, The state of programmatic direct in 4 charts, Daily eNL
| "They screw me, screw them." The treatment of agency freelancers appears to have worsened since the recession. But now, they're pushing back. "As soon as something becomes the norm, we change it." Bleacher Report U.K. has learned to regularly switch things up in its Snapchat Discover editions over the past two years. After launching an Allure subscription box, Conde Nast sees an opportunity to diversify its revenue by creating boxes for its other titles. Snapchat made updates to its branded lenses and geofilters that reinforced its emphasis on engagement. Here's what marketers need to know. We're looking for a research analyst to lead all research at Digiday+, our membership program. Apply here. From Best Testing and Optimization Platform to Best Mobile App Platform, the Digiday Signal Awards have a category for every type of marketing and advertising technology out there. Enter by the regular deadline this Friday. We looked at how publishers and agencies handle quality assurance in the ad ops process, and what we found was that it's too messy when done manually. Sponsored by GeoEdge. |
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| Shareen Pathak Freelancers have always had a tough time of it. But things appear to have gotten worse, and now, freelancers are starting to fight back. |
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| Jessica Davies For Bleacher Report U.K, keeping a young audience engaged on Snapchat Discover is about ensuring each snap has a singular purpose. |
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| Sponsored Content Viacom TV sales hasn't changed much since the Mad Men days. Age and gender demographics matched, as accurately as possible, to day parts. Same old, same old. Now, "we're willing to go there," said Gabe Bevilaqua, svp of product management at Viacom Vantage. After a years-long data push, Viacom has begun stitching together data sets long held to be digital’s domain and, in doing so, uncovering relationships advertisers didn't even know they had. Sponsored by Viacom. |
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| Max Willens The boxes, which became a trend several years ago, help Conde deepen relationships with advertisers, drive e-commerce revenue and hold the lines of print circulation. |
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| Ross Benes Spend on programmatic direct is up, and more pubs are setting up these deals. But its adoption on mobile apps remains slow. |
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| Sponsored Content Turn Like the philosophers who pondered the sound of a tree falling in the forest, media traders have been grappling with this issue for ages. Yet, unlike that classic thought experiment, the question about video ads has real-life consequences. So what's the answer? Sponsored by Turn |
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| Sponsored Content GeoEdge Publishers today have a blindspot when it comes to the ad ops process, and it's messing with the way ads run on their platforms. Enter creative quality assurance to fix the problem, but research shows that QA can be messy when done manually. Automated QA may be publishers' best bet. Sponsored by GeoEdge. |
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