DuckDuckGo has waited a long time for a moment like this one to arrive: after years on the periphery, consumer privacy has barged into the center of the media conversation, thanks to intensifying competition between Apple, Google and Facebook, increased government scrutiny and growing consumer awareness. Private browser adoption has begun to perk up, and venture capital has flowed in as well, filling the coffers of both enterprise and consumer-facing startups. Read more below. Other things to know about | | |
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| | | | | DuckDuckGo thinks half of all U.S. internet users might be in the market for one of its privacy-centric internet services. | | |
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howdy! | | | | | Agency execs say client pitches for new business are being pushed back and contingencies for some creative as well as experiential efforts are increasingly needed. | | |
| | | | | TV viewership has reached all-time highs, but access to automatic content recognition data is often lagging. Marketers are turning to deduplicated viewership data to help. | | |
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howdy! | | | | | Thanks in part to the “war for talent” that broke out last year among agencies, the Great Resignation looms large in agencies’ minds going into 2022. | | |
| | | | | Fine-tuning and configuring campaigns to better match the nuances and audience opportunities of iOS versus Android unlocks a range of competitive advantages. | | |
howdy! | | | | | Last year, many brands and consumers alike were introduced to the concept of the metaverse for the first time. In 2022, we expect to see a whole lot of experimentation in this online world. | | |
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| | | | | Register for this webinar on January 18 at 1 p.m. EST to learn how agencies are integrating accessibility into client offerings. | | |
howdy! | | | | | A browser extension called Rally will help the two nonprofits observe how Facebook’s pixel operates across the open web. | | |
howdy! | | | | | The company has struck partnerships with a host of media companies and ad-tech providers to transform into an omnichannel provider of data, insights and audiences. | | |
| | | | | Last year, many brands and consumers alike were introduced to the concept of the metaverse for the first time. In 2022, we expect to see a whole lot of experimentation in this online world. |
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