Brands are using influencers like ad agencies, 'The amount of the complexity is overwhelming': What the ad tech elite discussed at Luma Partners Digital Media Summit, The Dodo’s YuJung Kim on diversifying reach beyond Facebook, My Email Subject
| "They're not prepared": Google announced it would stop running Flash video ads completely through its DoubleClick Digital Marketing ad platform in July. Publishers worry that advertisers and ad tech vendors aren't ready for the cutoff date. A growing number of brands are eschewing agencies, instead going the cheaper and quicker route of using influencers as creatives who plan and execute full campaigns for advertising. The Dodo's YuJung Kim discussed expanding the brand's video arm, avoiding content commoditization on social media platforms and more on the latest Digiday Podcast. To promote its limited-edition Pepsi Fire soda, Pepsi is employing Snapchat barcodes that allow users to unlock exclusive branded geofilters, sponsored lenses and a mobile game in the app. Complex News has increased its YouTube view count by 75 percent in the past year, thanks in part to the launch of its biggest video series yet, "Everyday Struggle." Janna Turner Botha, svp of digital marketing at Bank of America, is coming to the Digiday Programmatic Marketing Summit in Scottsdale later this month to share how the bank partners for programmatic success. Find out more about how to join us today. It's time to improve your process and increase productivity. Join us as we learn how to conquer agency chaos with three tips for success. Sponsored by Workfront. |
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| Sahil Patel The transition from Flash to HTML5 in video advertising is not going smoothly for many publishers. |
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| Shareen Pathak More brands are going straight to Instagram stars and social stars on other platforms to make creative, cutting their agencies out of the process. |
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| Sponsored Content Viacom TV sales haven’t changed much since the Mad Men days. Age and gender demographics matched, as accurately as possible, to day parts. Same old, same old. Now, "we're willing to go there," said Gabe Bevilaqua, svp of product management at Viacom Vantage. After a years-long data push, Viacom has begun stitching together data sets long held to be digital’s domain and, in doing so, uncovering relationships advertisers didn't even know they had. Sponsored by Viacom. |
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| Ross Benes At the Luma summit, pubs threw shade at Instant Articles, and ad tech reps acknowledged the annoyingness of the industry’s complexity and jargon. |
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| Aditi Sangal “There isn't that much room for experimentation on a platform where we have millions of video views.” |
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| Sponsored Content LiveRamp "People-based"--the epithet has found itself attached to marketing for a while, but it's only lately that Google and Bing have started rolling out tools to help search marketers get truly personal. With Google's Customer Match and Bing's Custom Audiences, marketers are applying a people-based approach to search, with auto and retail brands quickly hopping on the bandwagon. So exactly how are companies like Lowe's and CustomInk using these tools to reach customers? Sponsored by LiveRamp. |
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| Sponsored Content Grapeshot Mobile display advertisement spending in the United States is projected to reach almost $45 billion by 2020. To meet their consumers, publishers and platforms are becoming mobile-first even mobile-only. Get the imperative for mobile context guide. Sponsored by Grapeshot. |
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