Other things to know about - Just announced: Snapchat, LEGO, Disney and Courageous Studios are among this year's Digiday Media Buying and Planning Awards shortlist nominees. Check out the full list here.
- As consumer behaviors and cultural conversations rapidly shift, marketers need to make more dynamic decisions to remain relevant. The industry can deliver on these promises by ensuring biddable CTV is transparent, TV-quality and brand-safe. Sponsored by OpenX.
- The evolution of data marketplaces reflects the shifting priorities of the industry as a whole and the increasingly selective nature of data buyers. Sponsored by Experian.
| | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | These days, brand marketers are tasked with showing up authentically and culturally relevant with the specter of political backlash looming large in the background. | | |
|
| | | SPONSORED BY |  |
| | | | | | | | | | |
howdy! | | | | | Agencies say Google reps are using aggressive sales tactics to push AI media buying tools like Performance Max and Demand Gen. | | |
| | | | | A survey of nearly 2,000 teens uncovers perceptions about using trends in marketing campaigns. The report breaks down what makes content feel authentic, why campaigns flop and how marketers can connect without crossing the cringe line. | | |
howdy! | | | | | The chameleon-like nature of the master of ad tech means effective remedies require serious thought. ` | | |
| | | | | Agencies are scaling smarter by finding an avenue between in-house and outsourcing where a partner seamlessly integrates with their operations to drive performance, ensuring every campaign is optimized for efficiency, impact and ROI. | | |
howdy! | | | | | Time has evaluated “dozens and dozens” of AI tools to determine what could be a good fit for the company. CTO Burhan Hamid shares what goes into that process. | | |
| Advertisement |  | | |
| | | | | Overreliance on AI without a human touch can lead to cookie-cutter content that feels repetitive or lacks emotion. | | |
howdy! | | | | | One year into The Economist’s brand marketing push, the company is prioritizing metrics such as brand lift and awareness over traffic. | | |
howdy! | | | | | Meta is now in the principal-based buying business, putting its own twist on the hotly debated practice in talks with agency holdcos. | | |
|
