'They' is the word of the year; PR success stories of 2019; CMO predictions for 2020; and much more

MORNING SCOOP

‘They’ is the word of the year, Time crowns Greta Thunberg ‘Person of the Year,’ and Glassdoor ranks HubSpot as its ‘Best Place to Work’

Also: M&C Saatchi board members resign amid crisis, Pringles teams up with ‘Rick and Morty,’ top new-job magnets, and more

PR

The PR success stories of 2019

PR pros love to mock the missteps and misfires, but what were the campaigns that deserve our admiration? Here are a few notable moves that scored in 2019.

SOCIAL MEDIA

How TikTok can help marketers reach younger consumers

The platform’s lighthearted, short-form content attracts Gen Z users, but just sharing ads from other channels won’t cut it. Here’s advice on embracing its special vibe and grabbing eyeballs.

MARKETING

Infographic: CMOs offer predictions for 2020

What are the biggest changes and trends that will hit the industry in the coming year? Marketing leaders share their forecasts in this handy infographic.

PR DAILY AWARDS

PR Daily’s 2020 Digital Marketing & Social Media Awards is accepting submissions

Submit your best digital communications and social media campaigns and projects from the past year. Deadline for entries is Jan. 24.

CRISIS COMMUNICATIONS

How leading with values helped Medtronic respond to Hurricane Maria

When the mega-storm struck Puerto Rico, its devastation went far beyond the island’s citizenry, disrupting a supply chain to health care facilities worldwide. The company mission was a beacon.

MORNING SCOOP

Away chief is out over toxic culture, Morgan Stanley to cut 1,500 jobs, and KFC’s chicken-scented Yule log sells out fast

Also: Social media managers tweet parodies of viral art installation, this year’s PR winners and losers, remote employees are more productive, and more.

MARKETING

5 ways video can build and sustain consumer trust in your brand

Regardless of your business, credibility is at the heart of success. Adopting a ‘Don’t tell me—show me’ approach to courting your targeted audience sectors will help you engage them.

VISUAL & VIDEO COMMUNICATIONS

Infographic: Color palette trends for 2020

What are the most attractive colors for brand managers to employ next year? Shutterstock’s new infographic offers some insights.

RAGAN AWARDS

Last chance: Don’t miss this week’s late entry deadline

Our Communicators of the Year and Rising Star Awards will showcase the best individual comms pros and teams. All entries must be submitted by this Friday, Dec. 13.

MARKETING

How to launch experiential campaigns on Twitch and TikTok

Gen Z is flocking to these visual platforms—and bringing their money with them. Here’s what marketers should know about engaging these audiences. Influencers are a vital component.

MORNING SCOOP

Google Doodle showcases storytelling’s importance, Walmart removes drug-using Santa sweaters, and Snapchat tests personalized GIF feature

Also: Video of Amazon driver goes online, types of content to attract new and appeal to current customers, lessons from the Popeyes PR crisis, and more.

EMPLOYEE ENGAGEMENT

Research: Remote work can boost productivity—and stress

A new study finds that virtual employees have less work-life balance than their office-bound counterparts, despite enjoying many other benefits.

WRITING & EDITING

50 alternatives to the word ‘excited’

A thesaurus can come in handy when crafting a press release, especially when using the same, old words. Here are a list to help strengthen your pitching vocabulary.