| | | | | These Were the 4 Biggest Brand Marketing Trends to Come Out of Advertising Week Authenticity, diversity, truth and disruption By Kristina Monllos It's not surprising that marketers want to talk about President Trump and what a "post-truth" world means for advertisers this year--marketers have been scrambling since the election last November--but what are the other discussions that ruled over Advertising Week in New York? Aside from the digital trends we already covered (measurement, transparency, Snapchat, AI and...
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| | | | | | | | Wingstop and Wendy’s Got Into a Rap Battle in the Most 2017 Brand Marketing Story Imaginable Trading verses on Twitter By Gabriel Beltrone The people on the social media team for old-timey-aviation-themed quick-serve Wingstop, whose account is handled by Barkley, were apparently feeling good about themselves Monday afternoon. That is to say, they decided to let loose a little verse, repurposing the flow from Migos' definitely-not-PG-13 "Bad and Boujee (feat. Lil Uzi Vert)" into a more family-friendly emoji-filled...
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