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These Incredible Play-Doh Ads Took 948 Pots to Make, and They’re for Grownups as Much as Kids A message in the medium By Angela Natividad One of the unfortunate side-effects of getting older is that life starts to retract. With time, age and the cinching-down of careers and financial responsibilities, doors slam shut. The consequences of our actions resound louder. Adulthood is one long series of problems to solve, and fires to put out, and it's easy to look at...
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FCB Made Bandages for Kids That Heal Emotional Wounds, Not Physical Ones Cute and clever campaign for Hansaplast By Tim Nudd As any parent knows, the vast majority of children's tears come from emotional rather than physical pain. So, in a clever bit of product development, FCB recently helped Hansaplast, the Beiersdorf adhesive-bandage brand, come up with bandages for those non-physical injuries that so torment kids in their younger years. The product line is called Hearts....
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Lori Senecal, Global CEO of CP+B, Will Step Down at the End of 2017 Her 2-year tenure will be remembered for American Airlines win By Katie Richards CP+B Global CEO Lori Senecal will exit her role at the end of this year. Senecal took on the role of global CEO of MDC Partners agency CP+B in March 2015, which was at the time, a new role for the agency. Prior to that, Senecal served as president and CEO of MDC Partners Network-a...
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WPP’s GroupM Names a Chief Transformation Officer to Further Deliver on Its ‘Horizontality’ Strategy Maxus CEO Lindsay Pattison adds a new role By Katie Richards WPP has elevated Lindsay Pattison to a new role within GroupM as chief transformation officer-a newly created position. Pattison will continue to operate as CEO of GroupM agency Maxus, while also taking on this new CTO gig. "GroupM and its agencies are key to WPP's horizontality strategy. Lindsay will play a crucial role in accelerating...
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Grey Promotes 2 New Members of Its Executive Management Team in New York Chris Ross and Jane Reiss assume newly created roles By Patrick Coffee Grey New York has promoted two former managing directors to new leadership roles in the latest change atop the WPP network's flagship office. Chris Ross will be chief operating officer and Jane Reiss will be chief brand experience officer. The two, who are the first to hold these titles, join the agency's executive management team...
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The Martin Agency’s Latest Fun Preroll Stunt: An Ad That Skips Itself London office makes a Rube Goldberg machine for Barclays By Tim Nudd The Martin Agency is famous in recent years for its innovative preroll ads for Geico, beginning with "Unskippable" (which won the Film Grand Prix at Cannes) and continuing up through the current "Crushed" campaign. Now, the agency's London office is getting into fun preroll pranks for a different client--Barclays. The shop hired 1stAveMachine director Bob...
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