How to keep your claims totally compliant
If you are having trouble reading this email, read the online version | | | | From cleaning products to cars to chocolate, many household brands have had their sustainability claims called into question.
They've been accused of greenwashing, which is making your product seem better for the environment than it actually is. Check out all the allegations from truthinadvertising.org.
|
| |
|
|
| | | | What's motivating companies to promote these claims?
The data shows consumers are choosing sustainability and they're willing to pay more for it. |
| |
|
|
| | | | Who's making these allegations?
NAD, the National Advertising Division and ASA, the Advertising Standards Authority |
| |
|
|
| | Don't let this happen to you!
MarketReady Insights works with brands to make sure their claims are compliant while still drawing in the right customers. |
| |
|
|
font-family: 'Open Sans', Arial, Helvetica, sans-serif !important; } a:link { color:#00a3e6; } body { background-color:#d1d5db; } p { font-size: 14px; line-height: 20px; padding: 0px; margin: 0px; color: #525a5c; font-family: Arial, Helvetica, sans-serif; font-weight:normal; } table, td { mso-table-lspace:0pt; mso-table-rspace:0pt; } /* Remove spacing between tables in Outlook 2007 and up */ img { -ms-interpolation-mode:bicubic; } /* Allow smoother rendering of resized image in Internet Explorer */ table { border-collapse: collapse; } @media only screen and (max-device-width: 600px), (max-width: 600px) { td[class=columnContent], th[class=columnContent] { display:block !important; } table[class=w15], td[class=w15], img[class=w15] { width:3%; height:auto !important; } table[class=w30], td[class=w30], img[class=w30] { width:5%; height:auto !important; } table[class=w600], td[class=w600], img[class=w600], table[class=columnContent], td[class=columnContent], th[class=columnContent], img[class=columnContent], table[class=full], td[class=full], img[class=full] { width:100%; height:auto !important; } table[class=collapse], td[class=collapse], th[class=collapse], img[class=collapse] { width:0px; height: auto; display:none; } table[class=eloquaHeader], td[class=eloquaHeader], img[class=eloquaHeader], table[class=eloquaFooter], td[class=eloquaFooter], img[class=eloquaFooter] { width: 100% !important; } }
| | | | From cleaning products to cars to chocolate, many household brands have had their sustainability claims called into question.
They've been accused of greenwashing, which is making your product seem better for the environment than it actually is. Check out all the allegations from truthinadvertising.org.
|
| |
|
|
| | | | What's motivating companies to promote these claims?
The data shows consumers are choosing sustainability and they're willing to pay more for it. |
| |
|
|
| | | | Who's making these allegations?
NAD, the National Advertising Division and ASA, the Advertising Standards Authority |
| |
|
|
| | Don't let this happen to you!
MarketReady Insights works with brands to make sure their claims are compliant while still drawing in the right customers. |
| |
|
|
This email was sent to you by the Informa Markets Division of Informa PLC (Privacy Policy).
Informa PLC's registered office is 5 Howick Place, London SW1P 1WG.
Registered in England and Wales. Number 8860726.
If you do not wish to receive further information from us, please click here.
Alternatively, to contact our data services team to have your details or preferences updated please email [email protected]. 