Agencies show that when it comes to buying media, it’s not what you’ve got—it’s how you use it
| | | | | | | | | | First Things First | | | | October 07, 2019 |
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| | | | | | | What Hispanic Consumers Want Brands to Do in Ads | The enthusiasm and demand for Latin music has exploded and now marketers need to become a larger part of the emerging cultural conversation across platforms. Music streaming service Pandora surveyed the cultural landscape and behavioral attitudes of the growing marketing of Hispanic consumers. According to the data, Hispanics live seamlessly in both Spanish and English-speaking ads. Read more: Pandora breaks down what Hispanic consumers want brands to do in ads. | | |
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| | | | | | | Ad of the Day: Wieden + Kennedy Made Adorably Quirky Sprite Ads to Help Commuters Unwind in Rush Hour | | | | | If you're stuck in a crowded train station or stalled in gridlock, can anything lift your spirits? Sprite and Wieden + Kennedy think they're up to the challenge with their new "Fresh Drops" campaign. Bringing an Instagram aesthetic to digital outdoor, the campaign features oddly enjoyable animations created by artists around the world. The result, the agency claims, is work that feels "like a sip of Sprite." | | |
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| | | | | | | Workplace Tip: How Agencies Do Employee Reviews | Adweek is focusing this week on how to review constructively conduct employee reviews and set goals. Interested in sharing how your company conducts review? Fill out our survey. Rachel Hadley, president, Kite Hill PR In an employee’s first year, there is a three-month and six-month mini-review. For all employees, we have a thorough annual review process which includes a manager review, self-evaluation, and 360-degree input from all team members. The review process is designed to provide feedback on both experience and expertise, as well as evaluation of our company values. The annual review is a celebration of the previous year, and all the employee accomplished and learned. We also take the opportunity to look ahead and provide input on what the employee needs to work on to continue to grow professionally. Jessica Kassel, head of talent, Heat Snapshots, which are requested by employees at least once every two months, serve as a way for managers and employees to gather quick pulses on employee performance across projects and help ensure they’re tracking towards both short-term and long-term goals. Scatterplots aggregate this data for employees and managers, and serve as a baseline for manager/employee conversations around performance. Managers and employees meet at least bi-weekly to check-in and discuss if they’re tracking towards their goals. The consistency and structure of these conversations also help prepare employees for the year-end review process which kicks off annually in March. Mackenzie Pion, studio manager and culture coordinator, FINE At FINE, managers review employees on an annual basis with monthly 1:1 check-ins along the way. Reviews and check-ins are comprised of flexible agendas specific to the individual. It's much more of a collaborative process rather than the more formally structured top-down communication exchange. | | | | | | |
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