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These Ad-Tech Players Are Teaming Up to Challenge Facebook and Google’s Data Dominance Creating a common cookie to compete By Lauren Johnson A trio of ad-tech companies--AppNexus, MediaMath and LiveRamp--have founded a new consortium tasked with creating standards for programmatic advertising in hopes of taking on Facebook and Google's walled gardens. "Today, 48 percent of all digital advertising dollars accrue to just two companies--Facebook and Google," said Brian O'Kelley, CEO of AppNexus. "That dynamic has placed considerable...
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| Promoted Content from DISH Media Sales by DISH Media Sales | | |
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Facebook Added Another 76 Million Users in the First Quarter of This Year Advertising revenue grew 51 percent By Marty Swant Facebook continues to get closer to the 2 billion user milestone, reporting 1.94 billion users in the first three months of the year. According to the company's quarterly earnings released today, the company reported monthly user growth of 17 percent year over year. Total daily active users also increased to 1.28 billion, up 18 percent...
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Airbnb Now Wants to Disrupt Business Travel, Debuting Work-Friendly Digital Tools and New Ads It's running out-of-home in key markets and a ton of online video By Christopher Heine If you're a travel-and-expense accountant, you might be seeing a lot of Airbnb receipts in the coming months--if you haven't already, that is. According to the home-sharing platform, 250,000 companies in more than 230 countries have used it for work-related accommodations. Now, Airbnb wants more of that market--a lot more. So, it's launching its first...
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Trump’s Twitter Engagement Has Dropped Off Dramatically in His First 100 Days as President Agency does a 'yuge' dive into the evolution of his tweets By Christopher Heine The first 100 days of President Donald J. Trump's term have taken a toll on his Twitter numbers. According to the Washington, D.C.-based division of ad agency Huge, even though Trump's Twitter account has seen a 40 percent jump in followers, increasing from 20 million to 28 million since Inauguration Day, his engagement for @realDonaldTrump...
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The New York Times Is Using the ‘Truth’ to Pitch Itself Against Facebook and Google One exec touts its content as safe for brands By Lauren Johnson If you thought The New York Times' ad campaign featuring the tagline, "Truth. It's more important than ever," has been all about defending itself against President Trump's "fake news" attacks, think again. Facebook and Google are also in the Times' crosshairs. "We believe that we've got a very credible story, not just about the importance...
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Bloomberg Is Creating an Ad-Supported Interactive News Network Just for Twitter The a 24/7 news channel, launches this fall By Chris Ariens Twentieth-century media pioneer Michael Bloomberg sat alongside a 21st-century counterpart in Jack Dorsey this afternoon as the heads of Bloomberg and Twitter unveiled a new joint venture--a 24/7 Bloomberg-produced live news network, tentatively called Bloomberg Ticktock, that will stream exclusively on Twitter. "These are two companies that have real skill sets with virtually no overlap...
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Snapchat Is Rolling Out a New Viewability Score to Help Advertisers Know If People See Their Video Ads It's working with Moat, which is subject to independent audits By Christopher Heine Snapchat isn't going as far as letting the Media Rating Council independently audit its ad clients' campaigns six weeks after the ANA called for all major digital platforms to do so. But it's taking an MRC-minded step in that direction, while giving brands more insight into whether consumers actually see Snap Ads, the full-screen, vertical...
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