|
| |
|
|
These 18 Diverse and Novel Campaigns Cut Through the Clutter to Win This Year’s Project Isaac Awards From a storybook app that helps kids read to a prosthetic that helps amputees swim By David Gianatasio In our complex, hyper-connected and fast-changing world where media, marketing and technology converge and mingle more every day, you don't have to create "genius" campaigns in order to cut through the clutter. But if you do, it sure helps. Which brings us to Adweek's fifth annual Project Isaac Awards, a celebration of novel notions that...
Read more » |
|
| |
|
| Promoted Content by AdColony | | |
|
|
| |
|
| |
|
Consumers Have More Time Thanks to Technology, and Marketers Have More Opportunities to Fill It Trends like ride sharing and IoT have seemed to lengthen the day By Keith Grossman Recently, I was taking an Uber while speaking to a colleague on the phone and simultaneously switching between Instagram, news headlines and texting a partner in Singapore on WhatsApp. Ten years ago, these activities did not and could not coexist; today, I can do them all simultaneously. Most individuals love to think that time is...
Read more » |
|
| |
|
