| | | | | These 15 Political Power Players in Media Are Keeping It Real in the Age of Fake News Tucker Carlson, Maggie Haberman and more By Adweek Staff At a time when the media are derided as failing and fake, these correspondents are on the top of their game--breaking news and keeping it real as they grapple with a White House that's been on a high-speed cycle with no end in sight. -Lisa Granatstein
Read more » | | | | | | | | | | | Radio Is Expected to Surpass Newspapers in Local Ad Revenue by 2021 It's growing after nearly a century of commercials thanks to digital By Sami Main Nearly a century after radio stations began accepting commercials, a new report says the medium now takes about 10 percent of all local ad revenue. And the fastest growing segment of radio isn't over the air, but on digital platforms. According to BIA/Kelsey's 2017 Investing in Radio report, the digital advertising income of U.S. radio...
Read more » | | NBC Is Switching From Households to Total Audience Guarantees for the Winter Olympics Company is expanding its Snapchat partnership for the games By Jason Lynch The 2018 Winter Olympics are 10 months away, but NBCUniversal is already making deals and firming up its ad sales strategy for the games, which will be held in Pyeongchang, South Korea. For these Olympics, NBCU is switching its guarantee for advertisers from the households demo, which it has used for all of the recent...
Read more » | | With Ratings Soaring, the Hallmark Channel Opts for Celebration Over a Hard Sell at Its Upfront While looking to expand its brand partnerships By Jason Lynch With linear ratings falling for much of the industry, some upfront events this year have become an exercise in frantic spinning, as nervous executives try to assure the buyers in attendance that their brand is in great shape, despite the softening numbers. But that won't be the case at tonight's Crown Media Family Networks upfront...
Read more » | | | | | Cartoon Network Looks Beyond TV, Launching Games and Shows Simultaneously Multiplatform strategy will apply to all series going forward By Jason Lynch Simply launching a new linear show is no longer enough for Cartoon Network, which is now creating multiplatform experiences--usually including a tie-in mobile or console video game--for all of its new series. The network has unveiled its upfront slate for this year, which includes 13 shows (six new ones, and seven returning series) with more...
Read more » | | RuPaul on Moving to Mainstream Television and the ‘Political’ Nature of Drag Culture The ninth season of Drag Race premieres tonight on VH1 By Sami Main RuPaul is, in a word, busy. Between tonight's return of Drag Race, the release of his 11th studio album, an upcoming autobiography and the third annual DragCon in a few weeks, there's plenty on his proverbial plate. An Emmy win and ratings success for Drag Race and its All Stars series prompted Viacom to move...
Read more » | | Talent in Selling Video Never Gets Old—A Guide to Navigating the NewFronts The best veteran sales execs bring relationships and wisdom By Rich Goldfarb In a world where television is video, content is publishing, and upfronts are OutFronts and NewFronts, there is one precious commodity that is timeless and invaluable: wisdom. The digital media vendors plying their trade by selling ad opportunities in the brand marketing ecosystem (BME) could greatly benefit from tapping into experienced, innovative, top television leaders...
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