The growth of agency trading desks was in part due to advertisers’ ignorance toward programmatic, according to the latest Digiday Confessions.
| From the Confessions of a former trading desk exec to PopSugar reconsidering its relationship to both its readers and to influencers, learn more about today's top stories below. In our latest edition of Confessions, a former trading desk exec talks candidly about how advertisers didn’t know enough about programmatic to know whether they were being exploited by shady business practices. Digital lifestyle publisher PopSugar plans to announce the launch of Glow, a type of marketplace for fitness goods and classes offered by fitness influencers and by PopSugar itself. Facebook famously got rid of its "trending topics" editorial team back in 2018. Now, it's again hiring editors -- just don't expect "trending 2.0." Other things to know about Tomorrow is your last chance to save $200 per pass to the Digiday Media Buying Summit and connect with CapitalOne, GroupM, Zappos and more. Learn more and reserve your spot here. Content interests often intersect in unexpected ways. (Did you know DIY fanatics also tend to read about politics?) With a deep-dive into the consumption habits of 145 million consumers, we surfaced some of the most surprising connections. Sponsored by Flipboard. | | |
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howdy! howdy! howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | WTF is authenticated consent? | | Publishers are increasingly interested in tying together their logged-in user information, also known as authenticated users, with consent. The result: authenticated consent is a term that has started to crop up more and will likely gain more steam in the future. Here’s what it means. | | |
| Sponsored by Blaize | | The pivot to paid: the journey to and beyond the paywall | | We want to explore publishers' route to and beyond the paywall, focusing on revenue mix, customer journey and how to build lifetime value. By taking this survey you will receive the full results and a $5 Starbucks gift card. | | |
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| Brands in Culture | | Hint’s Kara Goldin: ‘It’s not all about Facebook’ | | On this week's episode of Making Marketing, Shareen Pathak sits down with Hint founder and CEO, Kara Goldin, to discuss turning a product into a company, avoiding too much reliance on a single platform and expanding the brand into new categories. |
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