The sports star-powered media startup struggled to generate enough hits to turn itself into a habit. That hampered more recent efforts to diversify into new things, including podcasts, documentaries and merchandise.
| In late 2017, The Players' Tribune scored a big hit when NFL MVP Cam Newton posted “Dear Chosen,” an open letter to his son, complete with a video shot shortly after the baby's delivery. Like many of the sports site's stories, the essay was quickly written up by other sites, including Bleacher Report and Essence, and the video drove more than 70% of the video views it had gotten that month. It was also the only story to really pop that month. The site's traffic also fell 30%, partly because of low editorial output, with just 40 posts published in January, according to one former employee. Read more below. The Players' Tribune struggled to generate enough hits to turn itself into a habit. That hampered more recent efforts to diversify into new things, including podcasts, documentaries and merchandise. American Express is preparing for a world without cookies by developing more identity-based media buying strategies. Login unions have formed between publishers in Switzerland, Finland, France, Portugal and Germany. Some of those alliances also extend to offering enhanced ad-targeting options to advertisers. But as can often be the case when competitors decide to collaborate, progress across the board has been relatively slow. Complex has a growing commerce business because of the popularity of its original shows and its in-house hosts. See why. Other things to know about Categories are live for this year’s Digiday Content Marketing Awards. Interested in entering? For everything you need to know, including deadline dates, reminders, categories and more, click here. According to an in-depth new research report, brand suitability (a term that accounts for factors like demographics and location) will soon be just as important to marketers as brand safety. Read the report to learn why. Sponsored by Integral Ad Science. | | |
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howdy! | The Programmatic Marketer | | How American Express is preparing for a world without cookies | | The company plans to use fewer third-party cookies to identify users across browsers. Instead it will use alternative ID solutions, from publishers and ad-tech vendors, to do the heavy lifting when it comes to reaching a specific audience online. | | |
| Sponsored by Advertising Association | | Dealing with data in the event of a no-deal Brexit | | Leaving the EU without a deal in place would create mountains of uncertainty for UK media pros. Here’s everything you need to know to make sure you can continue receiving personal data — lawfully — in the event of a no-deal Brexit. | | |
howdy! howdy! | Sponsored by PubMatic | | Webinar: The state of UK supply path optimization | | A growing number of digital advertisers are comparing SSPs, demanding transparency and winnowing down supply sources in a process called supply path optimization. Join the webinar for the latest insights — surfaced by new research — into how buyers are currently approaching SPO in the UK. | | |
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