Amid AI hype, influencers and content creators are taking a closer look at their contracts with brands.
| Amid AI hype, influencers and content creators are taking a closer look at their contracts with brands. Additional coverage: In a fragmented media landscape, sports teams in the U.S. and U.K. look to provide new space for sponsor brands. As the Justice Department considers pursuing a breakup of the largest company in online advertising (aka Google), Digiday readers share their views. Media agencies with clients investing in sports need to do a bit of rethinking on how to approach those investments. As a result they're developing new practices and opportunities to integrate with leagues and athletes. More in this Digiday+ Media Buying Briefing. Roughly 20,000 Adidas NFT holders will each receive a unique avatar and profile picture, which the Adidas website describes as “a virtual identity you can represent and flex to your friends across different social platforms." Other things to know about Secure your passes for the Digiday Media Buying Summit, October 15-17 in Palm Springs to connect with top leaders from HP, VaynerMedia, Gucci and more. Register by September 3 to save. Despite DSPs’ popularity, media buyers and sellers prefer direct connections for TV advertising and have built workflows that eliminate the need for a DSP. Sponsored by Tatari. According to Blockboard CEO Matt Wasserlauf, the conversation around programmatic CTV is shifting to an outcomes-based direction. Sponsored by Blockboard. | | |
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