From contextual targeting to what qualifies as an ‘ad network,’ many of the changes to Apple’s identifier for advertising, or IDFA, are still open to interpretation.
| Big changes are coming to Apple’s app ecosystem in just a few short weeks, when app developers are required to get user permission to track them across third party sites using Apple's device identification standard, the IDFA. But a number of enormous questions hang over Apple’s rules and how they might be enforced. Read more below. If opt-in rates turn out to be low, contextual targeting could become newly important to developers, who aren’t holding their breath hoping for updates to Apples SKAdnetwork. The industry-wide shift to remote work has only lasted a few months. But agency executives and marketers already see signs that certain facets of it will endure even after the virus is brought under control. YouTube’s midroll eligibility requirements have injected a layer of padding and filler into tons of publisher videos over the years. When YouTube drops the ten-minute requirement down to eight minutes next month, that filler is likely to disappear. Publishers can usually figure out why they can’t monetize the inventory on a particular site or page. The rise of shadow block lists often make it a lot harder. Other things to know about Deadline today: The Resilience Awards are a way to honor teams and individuals for evolving and persevering during this unprecedented time. Learn more about the categories and submit before the last chance deadline tonight at 11:59 p.m. PST. In this webinar, hosted by Glossy and Klarna — and featuring insights and advice for beauty brands from special guest Jeffrey Burge, director of Global Marketing at Peter Thomas Roth — learn how quarantined consumers are newly spending on at-home skincare solutions. Join the conversation on August 18, 2020, at 1 p.m. EDT. Sponsored by Klarna. | | |
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howdy! | Sponsored by Primis | | Struggling for revenue share, publishers turn to new video tactics | | There is no level playing field when it comes to the duopoly’s grip on video advertising, but publishers are pushing to change the game with new strategies designed to keep users on their pages and stem the flow of revenue to Google and Facebook. | | |
howdy! howdy! howdy! howdy! | | | ‘We need to be ready to help’: LION Publishers head Chris Krewson on assisting the local news industry | | The coronavirus recession hit the local news industry at a time when it hadn't even recovered from the previous crisis in 2008. "We're certainly coming up on or in the middle of something even bigger," Lion executive director Chris Krewson said on the Digiday Podcast. "So I don't see much hope of them recovering from this one either." Krewson obviously isn't rooting for a slow recovery, even as he predicts one. "That's what we've identified as the trend that we need to be ready to help on," he said. |
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