Brands are tracking performance metrics on sponsored YouTube videos as a way to evaluate the success of an influencer campaign.
October 24, 2019   |   View Online »
 
The YouTube metrics you should pay attention to if you want to earn money from brand sponsorships as an influencer

The YouTube metrics you should pay attention to if you want to earn money from brand sponsorships as an influencer

Amanda Perelli | Brands are tracking performance metrics on sponsored YouTube videos as a way to evaluate the success of an influencer campaign.

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Meet 22 of the most important executives shaping the future of marketing technology

Meet 22 of the most important executives shaping the future of marketing technology

Lauren Johnson | From cloud giants to a growing crop of startups, these are the people leading the future of marketing technology.

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HBO Max will need a hefty 15 million new subscribers just to break even, according to Wall Street analysts

HBO Max will need a hefty 15 million new subscribers just to break even, according to Wall Street analysts

Ashley Rodriguez | AT&T's answer to Netflix, HBO Max, will need to scale faster than its niche predecessor HBO Now to break even and appease investors, Barclays says.

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The Hulu exec leading product placement says its brand integrations rose 200% in the last year and explains how its strategy differs from rivals like Netflix

The Hulu exec leading product placement says its brand integrations rose 200% in the last year and explains how its strategy differs from rivals like Netflix

Ashley Rodriguez | Hulu, the largest US SVOD player that also sells advertising, has been been pursuing product placements as it expands its slate of originals.

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How to find out if your Netflix has been hacked — and easily fix it in under 5 minutes

How to find out if your Netflix has been hacked — and easily fix it in under 5 minutes

Nathan McAlone,Ashley Rodriguez | Netflix has a feature that allows you to force all users who are logged into your account to log out.

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Employees at digital media companies like Vice and BuzzFeed are griping over dashed stock dreams

Employees at digital media companies like Vice and BuzzFeed are griping over dashed stock dreams

Lucia Moses | Many now see their hopes of a windfall deflate as those companies' prospects for a successful acquisition or IPO have dwindled.

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Women founders and CEOs share 9 hard truths about raising capital all small businesses need to know

Women founders and CEOs share 9 hard truths about raising capital all small businesses need to know

Jennifer Ortakales | At Create & Cultivate's first Small Business Summit, women CEOs and founders discussed how to gain capital and know what method of funding is best.

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‘The power of revelation’: Adam Neumann and Elon Musk show how startup founders use the same tactics as cult leaders — and why it eventually backfires

‘The power of revelation’: Adam Neumann and Elon Musk show how startup founders use the same tactics as cult leaders — and why it eventually backfires

Drake Baer | Adam Neumann’s fall is seen as a business story, but it's a tale of social psychology. This is why startups are, in many meaningful senses, cults.

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Adam Neumann is no longer chairman of WeWork's board of directors — here's who is still leading the office-sharing company

Adam Neumann is no longer chairman of WeWork's board of directors — here's who is still leading the office-sharing company

Joe Williams | Former Goldman Sachs, Coach, and Uber officials sit on the board — including one who teaches at Harvard Business School.

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We found the 40 most powerful investment bankers at Bank of America. Here's our exclusive org chart.

We found the 40 most powerful investment bankers at Bank of America. Here's our exclusive org chart.

Alex Morrell,Shayanne Gal | We spoke with insiders, ex-employees, consultants, and other industry experts to map out Tom Montag's top corporate- and investment-banking leaders.

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