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The Year’s 23 Best Media Plans, From Netflix and Hulu to GoPro and Google The most innovative ways brands reached consumers By Adweek Staff With a constant stream of information inundating consumers at every turn, it's becoming harder than ever for advertisers to reach their target audiences in meaningful ways. That's where our Media Plan of the Year honorees come in. Whether they were turning social media outrage into candy sales like Snickers (see more on our Media Plan...
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The Broadcast Chiefs Share Their Fall Strategies for Reversing Linear Ratings Declines As the new season begins, the 5 presidents reveal their biggest moves and challenges. By Jason Lynch After the second straight year in which none of the five broadcast networks increased their adults 18-49 audience (and ABC, CBS and The CW all lost viewers in the demo), they will try to turn their fortunes around in the 2017-18 season, which begins on Sept. 21. Over the next two months, they'll premiere 19...
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