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The World's 24 Best Commercials of 2015-2016 See the Grand Prix and gold winners from Cannes' two Film contests By Tim Nudd The 2016 Cannes Lions festival has come and gone, but we'll be doing some roundups this week of the big winners and some interesting work from the festival that we hadn't seen before. First up, all the big ...
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Ad of the Day: French Toast Crunch Adds Star Power to Its Amusing Tiny Soap Opera Year two of the campaign brings a celebrity hamster By David Gianatasio How do you make a soap opera, acted out by Ken and Barbie-style plastic dolls, even nuttier? By adding viral sensation Tiny Hamster to the cast, of course!
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RAPP Responds to 'Outrageous' Suit Filed by Former U.S. President, Calls His Firing 'Appropriate' Attorneys label charges 'mischaracterizations' By Patrick Coffee Lawyers for Omnicom direct marketing agency RAPP Worldwide responded today to a May suit filed against the organization and its global CEO Alexei Orlov by former U.S. president Greg Andersen.
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How One Brave Idea Drove REI's Award-Winning #OptOutside Campaign The big winner at Cannes started with a spark By Patrick Coffee As predicted earlier this month, consumer cooperative outdoor retailer REI's #OptOutside campaign was one of the big winners at this year's Cannes Lions International Festival of Creativity. It took home ...
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Why the San Francisco Giants Are Baseball’s Marketing MVPs Peak inside team’s off-field playbook By Christine Birkner If recent history is any guide, it's the San Francisco Giants' "turn" to win the World Series this year. For the past six years, the team has won the series three times, every other year: in 2010, ...
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Millennial Males' Love for Drone Racing Might Help It Become the Next Nascar DRL's first event attracted 40 million viewers By Kristina Monllos Last spring Nick Horbaczewski didn't have a clue what drone racing was. Now he's the CEO and founder of the Drone Racing League (DRL), with investors that include Miami Dolphins owner Stephen Ross. Since ...
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This Bicoastal Agency Teams With Franchises Across the Sports Spectrum Rebel Ventures focuses on the digital game By Mark Joyella Specs Who CEO and founder Craig Howe and digital strategy vp Diana Klochkova Agency Rebel Ventures What Sports-focused digital strategy firm Where Los Angeles and New York
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