Google’s rollout of AI Mode has rattled publishers. Who stands to gain, and what else is threatened by Google’s integration of AI in search?
| Google’s rollout of AI Mode has rattled publishers. Who stands to gain, and what else is threatened by Google’s integration of AI in search? Additional coverage: Creators and advertisers are encouraged by new LinkedIn metrics that make it easier to measure clicks and conversions. Publishers are dealing with some tariff jitters from their advertisers, and while Q2 is faring well, planning for the rest of the year is murkier. The fragile promise of in-house agencies is meeting economic reality. In the latest installment of Digiday’s Confessions series, a veteran media exec explains what most campaign planners should contemplate while continuing to invest billions on Facebook. From sister site, Glossy: Kiehl’s hires former ‘Vanderpump Rules’ star Brittany Cartwright to hard launch its new fitness relationship. From sister site, Modern Retail: Legacy retailers including GameStop and Beyond Inc. (owner of Bed Bath & Beyond and Overstock) are experimenting with blockchain technology as either a new line on their balance sheets or to bolster their appeal with investors. ICYMI: Could ChatGPT be moving into ads? Jetting off to the Cannes Lions International Festival of Creativity next month, or just want to stay in the loop on all things Riviera? Consider signing up for our Cannes Briefing. Other things to know about Just announced: T Brand Studio, Dagne Dover and ShopMy are among this year's Future Leader Awards shortlist nominees. Check out the full list here. According to a new Digiday and Optable survey, 77% of publishers describe investment in data collaborations as “important” to their overall monetization strategies, with 5% describing it as “mission critical.” Sponsored by Optable. AI integration is not a one-time project, but an ongoing journey of testing, learning and refining. Sponsored by Nexxen. | | |
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