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| Nice day, isn't it? Only if you don't care about the planet! By T.L. Stanley Hot enough for ya? It seems innocuous enough, and there was a time when that question was simply meant to start a neighborly conversation. It's called an icebreaker. How quaint. Today, it's just as likely to touch off a furious debate about science and melting polar ice caps. In a new piece of original branded... Read more » |
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| McCann's John Mescall on a 1993 classic and his other favorite ads By Tim Nudd |
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| Promoted Content by Adobe | | |
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| The fine print just got more entertaining By Erik Oster |
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| There isn't even an alarm clock By Angela Natividad |
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| 17-year veteran Jennifer Breithaupt moves up By Patrick Coffee Citi, one of the four largest banks in America by total assets, has promoted longtime company veteran and marketing specialist Jennifer Breithaupt to the role of global consumer chief marketing officer. She replaces Leslie Gillin, who held the CMO title for more than two years before accepting a job last month as president of co-brand... Read more » |
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| Move signals shift toward distribution of streaming content By Patrick Coffee America's second largest advertiser, AT&T, has started moving the core of its entertainment division from Atlanta to El Segundo, Calif., and its national headquarters in Dallas. "Our Entertainment Group will be moving a few hundred managerial jobs from Atlanta to Los Angeles and Dallas," a company spokesman confirmed today. Leaders at AT&T's agency partners BBDO... Read more » |
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| Toygar Bazarkaya comes from Havas to join We Are Unlimited By Patrick Coffee Omnicom has hired a new chief creative officer to lead We Are Unlimited, the agency dedicated to McDonald's that opened in Chicago earlier this year. Toygar Bazarkaya, who held the role of chief creative officer of the Americas at Havas before leaving in March as the network reorganized its leadership teams around the world, begins... Read more » |
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| A four-hour live video turns the tables By Tim Nudd A little creativity can turn challenges into opportunities, as BBDO Belgium showed this month when a WPP agency tried to take the Omnicom shop down with a cheeky stunt on Facebook. LDV United, a creative boutique owned by WPP, started the whole thing by posting ready-made resignation letters on Facebook that BBDO account managers could... Read more » |
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| Ever heard of Marcia Zuckerberg? By Angela Natividad How much does equal pay matter, anyway? A lot, when you're making (often less than) 80 cents on the dollar--never mind pay that plateaus faster, coupled with a longer life expectancy than men. To put this point in harsh relief, Forbes Brazil's latest work, "Equal Pay Billionaires," imagines the female versions of notable business personalities... Read more » |
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| Green initiatives, as voiced by Apple execs By Tim Nudd It took Apple a while to properly commit to manufacturing policies that help protect the environment, but in recent years it's made significant progress--and has been broadcasting that fact, particularly on Earth Day. For Earth Day 2017, the tech giant has rolled out four charming animated videos explaining some of its green initiatives, narrated by... Read more » |
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