| The Washington Post put up a pricey paywall for E.U. visitors who don't want to be ad-targeted under the new GDPR privacy law, but some question its legality. Axel Springer is offering publishers the use of its own consent management tool for free, countering Google's reviled approach to complying with the General Data Protection Regulation. In 2015, JPMorgan Chase launched internal agency Inner Circle, which initially handled mostly creative work. Now, the agency has expanded to nearly every part of the company's marketing. "The supply and demand ratio is completely off-kilter." Publishers' pivot to reader revenue has led to a talent shortage as they search for experts in areas like user retention, data analysis and product design. Later this year, voters in California will decide the fate of a proposed privacy law that has drawn the ire of Facebook and Google. Here's what to know about the California Consumer Privacy Act. Cannes is coming. Subscribe to our daily Cannes Briefing, delivered to your inbox each morning during Cannes, to get invitations to exclusive Digiday events, updates on all things Cannes and more. Friday is the early deadline for this year's Digiday Technology Awards. Submit now to join a list of past winners that includes Salesforce, Adobe, Chartbeat and more. |
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| Lucia Moses The Washington Post is pitching a $90-a-year "premium EU subscription" to E.U. visitors in exchange for the privilege of not having their data tracked. |
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| Jessica Davies “Who better to develop a CMP for a publisher than a publisher? It's very different to how ad tech has typically worked.” |
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| Sponsored Content IBM Watson Marketing Today's marketer is under constant pressure to keep up with a swelling litany of demanding day-to-day tasks. On June 7th 2018 at 1PM ET, join Michael Trapani, global product marketing leader for IBM Watson Marketing as he explores the specific ways in which AI-powered marketing can benefit your organization. Sponsored by IBM Watson Marketing. |
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| Shareen Pathak Inner Circle does the lion's share of both creative and media for JPMorgan Chase, which spends $5 billion annually on advertising. |
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| Lucinda Southern Hunting for recurring reader revenue, publishers seek experience in driving subscriptions when recruiting for senior roles, leading to a talent shortage. |
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| Sponsored Content IBM Watson Marketing As the Home Shopping Network's marketing expanded across innumerable digital platforms, it struggled to track and respond to individual retail journeys. So powered by AI, it pivoted to creating personalized, cross-platform conversation with consumers. Sponsored by IBM Watson Marketing. |
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| Sponsored Content Nativo For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with malintent. Sponsored by Nativo. |
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