At the Upfronts, creator took the stage — but not the power. Yet
| Creators might be playing cameo roles in this year’s TV and streaming upfront marketplace — but give it time. The spotlight’s inching closer. Additional coverage: Microsoft Advertising is closing its demand-side platform, with the online giant informing clients the ad tech unit no longer aligns with its AI priorities. The creator economy is growing rapidly, but the technology infrastructure required to manage and scale influencer marketing has yet to catch up. With AI-driven updates rolling out steadily and traffic patterns shifting, publishers are starting to plan for more zero-click searches. Read this week's Digiday+ Media Briefing. In this edition of the Digiday+ Research Briefing, we examine the impact of tariffs on consumers, retailers and advertisers. As uncertainty remains, we look at some different predictions and their impacts. Publishers, we want to hear from you: Take our latest survey. From sister site, Glossy: A handful of brands are making sunscreen a luxury product — adding serums and creams — to justify a much higher price tag (like upwards of $100). Other things to know about BBC Studios, NBCUniversal and Genius are among the 2025 Digiday Media Awards winners. Check out the full winner's announcement here. As third-party signals fade, publishers are under pressure to redefine their first-party data strategies. A new survey of 97 media owners explores how they approach identity, collaboration and monetization. Sponsored by Optable. Companies like Live Nation and Instacart are using data-driven partnerships to fuel growth. Success depends on interoperability, unified identity frameworks and a phased strategy to turn data into measurable business outcomes. Sponsored by LiveRamp. | | |
|
howdy! howdy! howdy! howdy! howdy! |
