The ultimate brand guide to helping consumers achieve data harmony Emily Safian-Demers, Senior Trends Analyst at Wunderman Thompson Intelligence, provides five imperatives for navigating the future of data.
ClickZ Daily: September 11, 2020 |
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| Happy Friday! Today we have Emily Safian-Demers, Senior Trends Analyst at Wunderman Thompson Intelligence, providing five imperatives for navigating the future of data. She writes: An economy built on data economy is emerging, requiring that brands give consumers a clear and fair appraisal of their info. Also Tim Morral of Walker Sands, discusses why it is more important than ever to communicate to customers and audiences in a human, connected way. “Sometimes we forget we’re writing for actual people — living, breathing human beings rather than an anonymous persona or nebulous target audience. When we work to humanize the voice and tone of our writing, it’s easier to convey empathy and create connections in our writing,” says Tim. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Analytics Emily Safian-Demers Five imperatives for navigating the future of data |
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Content Marketing Tim Morral Tim Morral of Walker Sands, discusses why it is more important than ever to communicate to customers and audiences in a human, connected way. Read more |
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| Analyzing Customer Data Alex Yoder Alex Yoder, EVP of Analytics at Merkle, details why the death of third-party cookies will actually be a good thing for marketers. Read more |
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| Digital Marketing Paula Hunsche Paula Hunsche, SVP Client Engagement at Catalyst, shares five ways that marketers can succeed in this dual world of retail to increase both online and in-store performance. Read more |
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| AI & Automation Rayhan Perera Rayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is transforming the way retail works. Read more |
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| PhoneBurner is a sales dialing platform that streamlines repetitive tasks, so reps get through calls faster and have up to 4x more conversations. Read more |
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Analytics With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies is that this wave of functional in-housing isn’t ending brands’ relationships with agencies— it’s revolutionizing them. Download now |
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| Content Marketing The COVID-19 pandemic has changed the world as we know it, and businesses have had to reexamine their present work structures, budgets, and strategies. Download now |
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