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As the ‘growth at all costs’ era ends, our annual Growth Report may seem like a bit of a misnomer. With 93% of businesses surveyed preparing for a recession, how can organizations consider growth right now? And that’s exactly why our findings are so interesting. With profitability and efficiency as the new north stars, businesses are buckling down, leaning into the marketing channels that work, and using quality data to build long-term ROI. In our annual Growth Report, Twilio Segment surveyed 1,300 marketing & CX leaders from across industries about what this shift means for the future of doing business. Download the report below to learn the top takeaways about what growing as a business means today. Best, Team Twilio
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P.S. Once you read the report, make sure to join us virtually TOMORROW for our CDP Live: Driving Efficient Growth at Scale event series featuring customers and experts from The New York Times, Snap, Mixpanel, and more. |
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