The Google-Facebook duopoly is resisting the toppling of its walled gardens, and many marketers, who would rather not pay for a safety layer or spend more for inventory of better quality, are coming to terms with that. Three years ago, Clique Media Group decided it wanted more data from its readers, with the aim of becoming a publisher that informed people about lifestyle trends and then let them shop those trends. Now, it's established the framework to achieve that goal. Under pressure after letting a Russian troll farm buy ads on its platform, Facebook is requiring that targeted political ads on its platform undergo human review. Some marketers worry this change will cause delays, saying they will spend less on the platform if Facebook is not "nimble in reviewing and approving ads." The office of Stella Bugbee, president and editor-in-chief of New York magazine's vertical The Cut, reflects her sense of humor. Subscribe to Digiday+ for a peek inside. The Digiday Agency Summit will bring agency executives together Oct. 23-25 in Charleston, South Carolina, to discuss the impact of technology and digital. Apply for a complimentary pass here. At the Digiday Video Anywhere Summit in Laguna Niguel, CA next month, hear from Hulu's head of product Richard Irving as he shares how the service is approaching live TV and an enhanced user experience. To join us in California, contact us today. Retailers know they can use technology to service the modern customer but many fashion brands still struggle to find a solution that can accommodate all of their business needs. Transform your business with this five-step strategy. Sponsored by Oracle and Netsuite. |