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Are you ready to benchmark against your competition?

The 2024 Trends & Innovations Report is forward facing, focusing on where the innovation is and where the trends are going. Packed with expert commentary visualized by 35 charts, NEXT breaks down 41 trends to help you understand what consumers are buying and how your competitors are marketing towards them. Get the full scope of the health and wellness industry's competitive landscape, and see how you stack up.

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Trends to Look Out For

One of the rising trends this year is a focus on sustainability. As more companies adopt environmentally friendly approaches, buyers are gaining interest and focusing on specific causes like reducing carbon footprints. Check out the other leading trends in this NEXT report.

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