OpenPath signals a potential ground-shift for open web alliances amid the ashes of the third-party cookie.
| The countdown to cookie-deletion on the internet's most popular platform — Google's consumer offerings and accompanying ad stack — continues meaning others on the market will have to ready themselves. As the second quarter of 2022 kicks off, some predict the internet (as an advertising medium) is bifurcating into known, or "authenticated", and unknown realms with the former typically characterized by walled gardens. Read more below. OpenPath signals a potential ground shift for open web alliances amid the ashes of the third-party cookie. Gaming has arrived as both a pillar of popular culture and source of advertising inventory, but some brands and agencies still struggle to grasp the value of this new medium. This week's Digiday+ Media Briefing covers one of the biggest talking points during last week's Digiday Publishing Summit. Much of Supergoop’s advertising focus was on platforms like Facebook, Instagram and, more recently, TikTok where the “mindful millennial” spends their time. Nearly four months after the merger, Dotdash Meredith shares how it's integrating its teams and platforms. More in this Digiday+ case study. From our sister site, WorkLife: What the metaverse means for the future of work. Other things to know about Join us April 18-21 for Digiday Media's Future of TV Week where we’ll bring together brand and agency leaders for a series of events to discuss how marketers are utilizing esports, gaming and streaming to reach their audience in engaging ways. Brand and agency marketers: How are you navigating CTV media buying and creative management this year? Take this survey for a $5 Amazon gift card. Sponsored by MNTN. Software consulting firms can work as an extension of a media company’s team as well as deliver an end-to-end project, providing additional benefits compared to in-house teams. Sponsored by Heimatlas. | | |
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